01Creative Communication
We combine creativity, strategy, and execution to build brands that stand out, win attention, and earn trust.
- Creativity
- Strategy
- Execution
Related workPertamina — Energi Untuk Negeri
Creative that gets
business results.
We combine creativity, strategy, and execution to build brands that stand out, win attention, and earn trust.
Creative Communication Integrated Campaign Strategy Social Media Playbooks & Management Vertical Video Development Production House Services Brand Identity & UI/UX Design
What we make
Creative capabilities.
01
02Integrated Campaign Strategy
Development of 360° campaign strategies with unified messaging across offline and online channels, designed to maximize reach and impact.
- 360° campaigns
- Unified messaging
- Offline + online
03Social Media Playbooks & Management
Creation of tailored social media strategies, daily content management, trend-based execution, and continuous optimization to drive engagement.
- Social strategy
- Daily content
- Trend-based
- Optimization
04Vertical Video Development
Short-form video production for TikTok, Instagram Reels, and YouTube Shorts—leveraging fast edits, strong hooks, and trend integration to maximize organic performance.
- TikTok
- Instagram Reels
- YouTube Shorts
- Strong hooks
05Production House Services
Full in-house production capabilities including commercial videos, testimonials, lifestyle and studio photography, motion graphics, and post-production editing.
- Commercial videos
- Photography
- Motion graphics
- Post-production
06Brand Identity & UI/UX Design
Development of logos, visual systems, brand guidelines, and user-centered design for websites and apps, ensuring a seamless and professional digital experience.
- Logos
- Visual systems
- Brand guidelines
- UI/UX
Made in the studio.
← Drag to explore →
Proof of craft
Selected creative work.
Case studyPerformance Marketing Strategy
OCTO Mobile — CIMB Niaga
Challenge
- 01Digital banks in Indonesia still relied on high-interest promos ("money burning") to acquire users.
- 02The model was not sustainable — users churned once incentives stopped.
- 03Traditional products such as credit cards had stagnated for acquisition.
Game plan
Digital Wallet Banking: Rekening Ponsel → OCTO Mobile → OctoPay — a digital-first ecosystem built on the account and the phone number.
Acquisition funnel
- 01
Awareness
Digital campaigns, influencers and merchant bundling.
- 02
Interest
Educating the benefits of digital wallet banking over non-bank e-wallets.
- 03
Conversion
Digital onboarding with e-KYC.
- 04
Retention
A transaction-based loyalty program instead of interest promos.
Marketing playbook
- Account registration bundled so OctoPay activates automatically.
- PayLater cross-sold to savings and credit-card customers.
- A partnership ecosystem: transport cashback, online shopping, F&B.
- A transaction-based referral program, not balance-based.
Corporate Campaign
Pertamina
The “Energi Untuk Negeri” campaign — a digital presence connecting Pertamina with communities across Indonesia through stories of energy, innovation and sustainability.
Collaborating with PASTI on the UI/UX development for BSI Insight was an outstanding experience. From the initial brief to final delivery, their team demonstrated a deep understanding of our needs, responded quickly to feedback, and provided smart, solution-driven inputs throughout the process.
Yodi IzharivanSenior Research Fellow at Bank BSIUI/UX & digital experience
Brand Identity & UI/UX Design
Our mission
We are committed to delivering scalable systems, strategic creativity, and long-term digital support, tailored to real business growth. By merging technology expertise with creative excellence, we enable our clients to move faster, stay relevant, and achieve sustainable success.
- 01
Innovation
We believe innovation is not optional but essential. Every solution we design is fueled by curiosity and shaped by courage—whether it is developing AI-driven platforms, crafting bold campaigns, or finding new ways to solve complex business challenges.
- 02
Integrity
Partnerships thrive on honesty and accountability. Integrity is reflected in how we communicate, how we deliver, and how we take responsibility. We stay transparent and human—because real trust comes from consistency.
- 03
Security
Trust is our infrastructure. From system architecture to creative data handling, we prioritize security at every step. Our clients rely on us because we ensure that what we build is safe, compliant, and reliable for long-term use.
Milestones
2020
Incorporation of PT Hidup Pasti Bahagia, with initial focus on technology.
2022
Expansion to creative marketing services and transformation roadmapping.
2023
50+ clients served, 70+ projects delivered.